
Muhammad Usama
Direct Response Strategist & Performance Marketer
Profile
Muhammad Usama
Direct Response Strategist & Performance Marketer
Most brands are shouting random lines in the dark, hoping an audience will appear. They stitch together a paid ad here, a social post there, and call it a strategy. I am the director who steps onto the set, looks at the chaos, and builds a blockbuster. For me, marketing isn’t a checklist; it’s a cinematic universe. My job is to take a brand’s core truth and transform it into a gripping, epic narrative that captivates, persuades, and commands the market’s attention.
My seven years in this industry weren’t spent just learning the lines; they were spent mastering the entire craft of commercial storytelling. I’ve lived in the writer’s room of direct-response copywriting, where every word has a multi-million dollar job to do. I’ve been the casting director for paid media, finding the perfect audience that doesn’t just watch, but acts. I’ve obsessed in the editing bay of conversion rate optimization, cutting every millisecond of friction that stands between a prospect and a sale. In marketing, what you say is a commodity; how you make your audience feel is the only currency that matters.
This is the 360-degree view in action. The initial ad is the electrifying opening scene. The website is the meticulously designed set. The email sequence is the character arc that builds unbreakable loyalty. And the analytics dashboard is my director’s chair, giving me a real-time view of every angle to ensure the final cut isn’t just good, it’s a legend. We will not just run a campaign; we will create a cultural footprint.
I don’t guess at strategy; I engineer it using the architectural DNA of the world’s top consulting firms. By leveraging battle-tested frameworks forged by ex-McKinsey and Deloitte experts over 30,000 hours, I completely bypass the “reinventing the wheel” phase. Instead of starting from scratch, I deploy the same rigorous methodologies used to steer Fortune 100 giants. I translate complex business goals into actionable roadmaps, utilizing proven financial models and enterprise architecture templates to identify revenue drivers instantly.
This allows me to deliver strategic clarity, bridging the gap between IT capabilities and business vision with surgical precision. While others waste months on theory, I implement agile governance and performance dashboards that drive immediate impact. Beyond these global standards, I bring exclusive strategies that I have personally tested and validated in real-world scenarios. To ensure your confidence in my approach, I utilize the industry-leading Digital Transformation Toolkit and the Mergers and Acquisitions Toolkit by Domont Consulting, demonstrating exactly how I turn digital ambiguity into a clear, executable path to profit.
Your brand’s epic is waiting for its director. The conversation starts at usamamarketinginc@gmail.com
Resume
Resume
Education
Institute of Business Administration
Master of Business Administration (MBA), Marketing
2021 - 2023
A strategic program focused on integrating quantitative analysis with modern brand strategy, digital marketing ecosystems, and consumer behavior modeling.
Specialized in bridging high-level marketing theory with hands-on execution in digital media.
Capstone Project: [e.g., “Developed a full-funnel digital marketing strategy for a B2B tech firm, projecting a 20% increase in qualified leads.
Karachi University (CBM/IoBM)
Bachelor of Business Administration (BBA), Honors
2016 - 2020
- A rigorous, multi-disciplinary program focused on building quantitative and analytical mastery across the core functions of a modern enterprise: finance, marketing, and operations.
- Achieved Honors distinction for consistent high performance, specializing in Strategic Marketing & Brand Management.
- Final Year Project: [Briefly describe the project and its core finding, e.g., “Analyzed the market entry strategy for a National FMCG Brand, identifying key distribution channels for a 15% increase in market penetration.
Career Trajectory & Accomplishments
EnormaTech - Senior Executive
360 Digital Marketer
April, 2024 - Present
- Developed the company’s affiliate network by securing new strategic partnerships with major global brands, including Adidas, H&M, and Amazon, which led to a 45% growth in affiliate-driven revenue within the first year.
- Designed and implemented a performance analytics system to monitor partner KPIs, providing key insights that increased average partner revenue by 20% and reduced costs from underperforming accounts by 30%.
- Led over 20+ co-branded marketing campaigns with key partners, launching promotions and events that successfully boosted user engagement by 75% and generated a significant pipeline of high-value, marketing-qualified leads (MQLs).
- Applied market intelligence and customer segmentation to create new strategies for pricing and promotions, resulting in a 10% increase in customer revenue retention over 3 quarters.
- Managed the complete partnership lifecycle, from contract negotiation to campaign execution, consistently exceeding quarterly revenue targets by an average of 15%.
RepStack - Marketing Manager
Paid Media & Brand Strategist
August, 2022 - March, 2024
- Led the Performance Marketing team, developing and managing all social media platforms to drive steady traffic growth from organic sources.
- Increased overall conversion rate by 400% across all marketing channels in a year.
- Focused on customer acquisition and retention strategies, optimizing landing pages for the company’s “Winning product” and improving the e-commerce site’s ranking in high-converting organic niches.
- Drove over $200,000 in sales within 8 months through Facebook paid marketing, aligned with the top marketing budget funnel.
- Conducted detailed analysis of sales data and ROI using metrics such as ROAS, CPO, CPA, CAC, CIR, LTV, CPM, and CR.
- Implemented and developed media strategies that promoted growth and efficiency in sales scheduling.
Disruptive Advertising
Paid Media Strategist
July 2020 - January 2022
- Appointed to lead the entire marketing function across all divisions of online and offline marketing.
• Lead on development and implementation of the annual marketing plans that resulted in consistent sales increase year on year.
• Drove the development and implementations of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
• Responsible for building campaign calendar for the whole year – devising timelines, budgets, partnerships, ROIs, KPIs, performance review, optimization and analysis for all campaigns.
• Lead for entire Marketing department – Online (Paid, Organic and CRM channels) & Offline (360 marketing). Increased overall performance/conversion of all marketing channels by 55% growth year on year.
• Developed CRM strategies both transactional and promotional to increase the customer lifetime journey and customer retention.
• Worked on segmentation, competitive analysis/market intelligence, prospecting, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
• Responsible for devising annual and monthly budget across all marketing channels.
Key Skills
SOFT & TECHNICAL SKILLS
Language Skills
Portfolio
Portfolio
Multi-Location Brand
Confidential Multi-Location Brand How I Synchronized Marketing Velocity (S1) with Operational Capacity (S3) to Uncap Growth. View The Strategic Masterplan.
Multi-National Company
Synchronizing Ad Velocity (Paid Media) with Funnel Friction Protocols (CRO) to Engineer a 42% Cost Reduction.
DTC Brand
The CRM & AI Architecture Deploying Autonomous Agents within a Behavioral Pipeline to Engage Leads in <5 Seconds and Scale LTV by 30%.
Testimonials
Testimonials
Gary Dickenson
We tasked Muhamad Usama with modernizing our digital outreach without compromising the integrity of our esteemed brand. He delivered brilliantly. His holistic marketing plan was both innovative and perfectly aligned with our…
Alizeh Ashraf
Selling a story is infinitely harder than selling a product. Muhammad Usama is one of the few strategists who truly understands this. He took the essence of Block Seven Eastern Wear and…
Adam Menzies
Finding a true 360-degree strategist who can execute is rare. Muhammad Usama is that talent. He did more than just manage our digital marketing; he architected a comprehensive growth engine for Uptima.…
Contacts
Contacts
Let’s Keep In Touch
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