Selling a story is infinitely harder than selling a product. Muhammad Usama is one of the few strategists who truly understands this. He took the essence of Block Seven Eastern Wear and wove it into a digital tapestry that resonates powerfully with the US market. His 360-degree execution wasn’t just a campaign; it was an act of brilliant cultural translation. He is a master of blending artful storytelling with the science of market growth.”
Alizeh Ashraf
